E-mail marketing method, which is a traditional and proven method of delivering e-mail decorated with corporate communication messages that you plan for marketing purposes to the target audience, still retains its timeliness and targeting success today.
Email marketing techniques that you can usually use to reach your current or potential customers are the best way to remind your customers of yourself.
According to the Russian psychologist Bluma Zeigarnik, who pursued an academic career in Germany in the early 1900s, people are more inclined to remember concepts with continuity. Zeigarnik’s work came up about when a waiter at a restaurant where they were sitting with his psychologist friends correctly remembered orders that were very complex, but did not remember anything after delivering orders to customers.
Your customers forget a lot about you and forget information about you after they shop, just like the waiter who caused the Zeigarnik Effect. The best way to keep your customers in mind is to make corporate moves to protect communication, as in the waiter metaphor.
E-mail marketing means reminding yourself to them, being in sight of your customers and ensuring that your potential audience is in their minds Therefore, by planning e-mail marketing, you can increase the sustainability of your company and ensure continuity for the development of your trade volume.