Discovery
Choose the right terms.
Review the language people use in the stores and set a keyword direction that fits what the app actually does.
ASO
Earn the install before the app ever opens.
The store page has to help someone understand the app before they install it. We improve how the app is found and how its value is presented at that decision point.
Turn discovery
into a clear choice.
Keywords create an opportunity to be found. The screenshots and store page then have to explain why the app is worth installing.
Presentation
Show the value early.
Shape the screenshot story and store-page message around the reasons a prospective user should keep looking.
Review
Read the store response.
Use the available store data to review discovery and conversion, then decide what should be improved next.
Clear work.
A useful outcome.
Keyword direction
A prioritised set of store-search themes grounded in the app and its audience.
Screenshot story
A clear sequence for presenting the app's value in the store listing.
Store-page plan
Recommended changes to the agreed store-page elements and a basis for reviewing their effect.
Store rankings and install volume cannot be guaranteed. Available changes and measurement depend on the store, product readiness, existing listing data and access to the relevant accounts.
Let’s find the starting pointWhat should someone
What should someone
see before install?
Share the store listing, the markets that matter and what you want more prospective users to understand. We will start with the page they see today.
A question before we start?