From the ad, all the way to the booking.

We connect paid media to the hotel page and booking path, keeping the offer clear from the first impression to the completed booking.

Discuss your hotel

See the approach

The customer journey

Make the stay clear.
Make booking easy.

A prospective guest should find the same stay and offer they saw in the ad, with a clear route to the next step.

A host handing a room key across a hotel reception desk to a guest.

Media & creative

Reach prospective guests.

Plan media around where people are already comparing destinations and stays, from paid social to hotel search and travel platforms. Keep the creative focused on a reason to choose the property.

Property page

Carry the offer forward.

Make the destination answer the promise in the ad, whether the click leads to the hotel website or a travel platform listing. Keep the stay and the next action easy to understand.

Booking path

Follow through to booking.

Look at the steps after a guest decides to continue. Track whether the booking completes directly or through a travel platform, without treating the two routes as the same outcome.

Media & measurement

Where we reach.
How we read it.

The channel mix follows the business. Measurement connects what we spend to what happens next.

See how we report

Paid social

Hotel & travel discovery

Hotel Ads
Sponsored Placements
Sponsored Listings

Reporting starts with

Media & placement spend
Direct and OTA bookings
Attribution window

Measurement depends on the hotel website, booking engine and travel-platform reporting available.

Reporting

Count the bookings.
Then read the spend.

Bring channel spend and completed bookings together. Keep direct bookings separate from reservations completed through a travel platform, then read each route against its own cost.

Media & placement spend: What went in
Direct and OTA bookings: Outcomes kept separate
Attribution window: When it is counted

Cost per booking, by channel

Channel spend ÷ attributed bookings

Let’s look at the starting point

Where does
the booking stop?

Share the property, your current spend and what should improve. We will start with the booking path you have today.